Elements of marketing - 3044 Words

1.1 Elements of the marketing process. The process of marketing entails the following four elements i. The parties The consumer is typically prepared to make certain sacrifices in terms of money and effort in order to obtain an offering that satisfies his needs. The aim or aspiration of the customer is to satisfy his needs within the limits of his means(Booms Bitner 1981). Therefore the marketing officer analyses the needs and desires of the consumer and determines whether they can be met profitably .Within the marketing process this activity identifies homogeneous groups of whose individual likes are similar .These groups are referred to as market segments, and from them the organization selects one that it can serve†¦show more content†¦Market oriented businesses have a higher client retention compared to those that are product oriented (Booms Bitner 1981). Customers dealing with the business feel that the business listens to them more hence stay with the business longer. Market orientation makes it easier for an organization to enter into strategic partnerships with its clients as opposed to those clients simply remaining consumers of its goods. The strong focus a market oriented business has on its customers eventually leads the customer into becoming more and more involved in the affairs of the organization (Booms Bitner 1981). 2.1 Environmental Factors Analysis The preparation of an environmental analysis is a critical step in the comprehension as well as the appreciation of local, and international forces that affect a business(Booms Bitner 1981). By definition, an environmental analysis is the evaluation of the probable effects of external factors as well as conditions in a company’s growth and survival strategies (Brassington 2000).One of the instruments of analyzing an organization’s external environment is the PESTEL analysis. PESTEL is an abbreviation for political, environmental, economical, social, legal and technological factors. The SWOT analysis analyses the internal business environment.: PESTEL ANALYIS Social factors address social issues that concern the values, opinions, ideals and the culture ofShow MoreRelatedThe Major Elements Of Marketing856 Words   |  4 PagesThe four Ps approach to marketing has been widely regarded as the traditional approach to marketing. While the value approach concentrates on delivering value to the consumers or customers, the 4Ps approach is evidently concentrated not on customers, but on the product itself. The major elements of the four Ps approach of marketing are product, price, place, and promotion; by that, the four Ps elevate product in the marketing plan while the value approach components are creating, communicating, deliveringRead MoreElements If a Marketing Pln1064 Words   |  5 Pages Elements of a Marketing Plan, Clarity Will Terrill MKT/421 February 22, 2016 Michael Ricco Elements of a Marketing Plan, Clarity Whether a company is just starting out or is trying to generate better results from current marketing techniques and strategies, it all begins with a marketing plan. A marketing plan is a guide for the marketing department of a company for a set time in the future, this could be 2 year or 7 years (Kerin, Hartley, Rudelius, 2015). While each plan differsRead MoreMarketing and Strategic Elements1031 Words   |  5 Pagesengage in marketing efforts? While non-profit organizations differ from profit seeking firms in several ways, non-profit organizations need to engage in marketing efforts to generate financial revenue to support their causes. All businesses need marketing plans to generate revenue and measure results. In non-profit businesses, community service target levels and education service target levels can be used to measure results. Unlike profit seeking organizations that focus on marketing solely toRead MoreMarketing Mix Elements1717 Words   |  7 PagesStarbucks Marketing Mix Paper Aiza Ashley Starbucks Marketing Mix Paper A good marketing plan must possess a strong marketing mix strategy. Organization uses marketing mix strategy modeling to estimate causal relationships and measure how marketing activity affects outcomes. The Marketing-mix models analyze data from a variety of sources, such as retailer scanner data, company shipment data, pricing, media, and promotion spending data, to understand more precisely the effects ofRead MoreThe Various Elements of Marketing3192 Words   |  13 PagesDefinition of Marketing is, â€Å"Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably.† – CIM Definition. Definition of Marketing Process is, â€Å"Business function and management skills. It requires planning, analysing, resource allocation, control and investment, skilled workers and other physical resources† – Edexcel Business study guide. Therefore, the various elements of marketing is the Boots Marketing Mix. The various elements of marketingRead MoreThe Elements Of Internet Marketing4060 Words   |  17 PagesInternet Marketing June 12 2015 â€Æ' Unit No: 30 Unit Title: Internet Marketing Assignment Cover Sheet Assignement N: 1 and 2 I hereby confirm that this assignment is my own work. I have identified and acknowledged all sources used in this assignment and have referenced according to the Harvard referencing system. I have read and understood the Plagiarism and Collusion section provided with the assignment brief and understood the consequences of plagiarising. Name: Read MoreMarketing Is An Essential Element2936 Words   |  12 Pages Marketing Answer 1 Marketing is termed as an essential element with the help of which any product or service can generate potential outcomes in a best possible manner. The main task of marketing is to stimulate consumer demand for the product, but not limited to this. It also helps the company achieve its goals in the process, the impact of the level of demand, the demand of time and the composition of demand. Marketing is considered a management discipline to define the state of the market.Read MoreMarketing Plan Elements1007 Words   |  5 Pagesof your marketing efforts. * Knowing what you want to achieve with marketing (marketing goals) – Write down your marketing goals and make them specific. Pick one or two that are critical and make them the focus of your marketing efforts. According to statistics, if you write them down, you are 95% more likely to achieve them. * Defining how you will reach your target (marketing strategy) – Pricing, packaging and promoting your products and services is the heart of your marketing plan. LookRead MoreThe Elements of Marketing Mix: An Overview1658 Words   |  7 Pagesshould see to it that they offer for sale the right products at the right price. Further, the marketing of such products should in addition to being conducted in the right place also utilize the most appropriate promotion. In this text, I amongst other things apply the various elements of the marketing mix to the Coca-Cola Company. The Elements of the Marketing Mix: An Overview The term marketing mix in the words of Lamb, Hair and McDaniel (2008) can be defined as a unique blend of productRead MorePepsi Elements Of Marketing Strategy814 Words   |  4 PagesPepsi Elements of Marketing Introduction PepsiCo is the second largest nationwide food and beverage industry in the world. This company has twenty-two brand names that collectively bring in billions of annual funding from the retails. Their main focus is to produce pleasingly food and beverage within the company that are valued to household names throughout the world. The marketing strategy and mix both are connected to target marketing, focusing on the company needs and wants in a large group setting

Illegal Immigration Essay - 2615 Words

Illegal immigration is a grave issue that affects everyone in the world. Illegal immigration is the process of an alien, or non-citizen, who has entered a country without government permission or stayed beyond the termination date of a visa (Free Online Law Dictionary). The flow of illegal immigrants is almost entirely from countries of lower socioeconomic levels to countries of higher socioeconomic levels. Basically, foreigners tend to migrate from undeveloped countries to developed countries. Many from Africa, an undeveloped continent, illegally migrate to Europe, a developed continent, in search of opportunities. Similarly, many Mexicans illegally cross the American border every month in search of the American dream (The Telegraph,†¦show more content†¦These kind of jobs are usually labor intensive and don’t attract many employees. For instance, many illegal immigrants decide to work in jobs that don’t require work permits. The landscape and construction are popular with immigrants as there are generally no requirements but hard labor. Other employment areas include restaurants (dish washing), hospitality, prostitution, agriculture, and domestic services. Besides in search of better economic opportunities, people illegally migrate to foreign nations due to family problems, war, overpopulation, or illness. There are some countries in the world that are becoming overpopulated and face a risk of limited resources and production. This eventually causes people to illegally immigrate to less populated countries where there is no risk of living. For example, China is a nation that is powerful, resourceful, and wealthy; yet it faces a problem of overpopulation. As a result, Chinese tend to illegally immigrate to other foreign countries to escape from the overpopulation they face in their home country (Mooney, et al., 1997). This issue rose as of undeveloped countries that were unable to provide a good standard of life for their citizens to a g rowing worldwide issue. This can’t go on forever; today’s society is trying it’s best to bring a halt to this growing issue. Precautions, security, and corruption are all being fought against to try to stopShow MoreRelatedIllegal Immigration 1280 Words   |  6 PagesIllegal immigration has been a source of mounting concern in the United States since the 1970’s. Statistics indicate that the past ten years have witnessed an increase in the number of illegal immigrants with the number estimated to increase in the future. â€Å"The percentage of illegal immigrant population from Mexico was 59% (or 6.8 million) as of January 2013. Other countries with large amounts are El Salvador (660,000) Guatemala (52000), Hondorous (380,000) and China (280,000)† (Infoplease 1). TheRead MoreIllegal immigration2120 Words   |  9 PagesAlien Invasion Illegal immigration is widespread throughout the United States. There are 12 million or more illegal aliens in the United States, this number continues to rise (Swartz). This influx of illegal immigrants causes jobless Americans to lose out on opportunities. Employers choose to pay illegal immigrants lower wages than American workers. Is it right to pay illegal immigrants less than Americans to do the same job? Should the illegal immigrants be deported? Should border control be increasedRead MoreIllegal Immigration598 Words   |  3 Pagesl ARTICLE ON ILLEGAL IMMIGRATION Migration has always represented an important factor in society’s development. Ever since ancient times, people have been travelling around the world, some staying only for a while, some choosing to set (A SE STABILI) in certain areas, getting married and starting a family with a local partner. Consequently, cultures and languages mixed and this is how powerful nations like England, The USA, Germany were born. This phenomenon of migration also takes place nowadaysRead MoreIllegal Immigration1753 Words   |  8 PagesIllegal Immigration The Economy of Illegal Immigration The Economy of Illegal Immigration Americans on a daily basis are bombarded with broadcasts from newspapers, television, and special interest groups on the economic burdens created by illegal immigrants. Reports and statistics of growing state and local deficits; is it fact or fiction? In reality, undocumented Mexicans are necessary to the health of our economy. They provide a workforce in agriculture they keep the costs down; theyRead MoreIllegal Immigration1709 Words   |  7 PagesIllegal Immigration: The Undocumented Issue In this paper I will discuss one of the biggest issues in the United States: Illegal immigrants. Some may say that illegal immigration has a positive impact on the United States’ economy, and some think that these undocumented immigrants affect jobs and wages of people that are living in this country. I think that illegal immigrants harm the United States’ economy through their use of our country’s social services such as health care, education andRead MoreIllegal Immigration : Illegal Immigrants949 Words   |  4 PagesIllegal immigrants have been a hot topic lately due to the popularity of this topic amongst the Republican Presidential Nominees, especially Donald Trump. These illegal immigrants bring various things to this country when they come. Some things are positive, such as a family simply seeking to find a better life, while some things are harmful to the United States, such as the amount of crime among illegal immigrants. In July 2015, the most recen t estimate of illegal immigrants was 11.2 million. ThisRead MoreIllegal Immigrants And Illegal Immigration1286 Words   |  6 Pages Undocumented Immigration An analysis of illegal immigration in the United States reveals one challenge facing the banks and other institutions: whether to provide banking and other services to the illegal immigrants or to treat them as criminals because they are illegal and therefore, not to provide them with banking and other services. The articles, â€Å"Crossing the Line† by Stein and â€Å"Illegal Immigrants – They’re Money,† by Rodriguez discuss the impact of illegal immigration in the United StatesRead MoreIllegal Immigration And Illegal Immigrants1335 Words   |  6 PagesIllegal immigration has been one of the main topics during the last three presidential election. Many bills and laws have been passed in order to keep them out but is it really necessary to neglect illegal immigrant? Most Americans believe that illegal immigrants are only people of Mexicans or Latin American descent but illegal immigrants can be from any race or country. Illegal immigration is defined by United States Department of Homeland Security as â€Å"†¦ all foreign-born non-citizens who are notRead MoreIllegal Immigrants : Illegal Immigration1155 Words   |  5 PagesIntroduction Illegal Immigration is a huge topic especially in 2017, bringing in different aspects about illegal immigrants. Illegal immigrants are told to be killers, drug dealers, job stealers and whom also hurt the U.S. economy. Is this true? Could it possibly be that they do all of this to hurt the United States? Or could it be that they truly come here for the American Dream? On one side of people’s perspectives illegal immigrants come here to help provide for their family and don’t takeRead MoreIllegal Immigrants And Illegal Immigration1100 Words   |  5 PagesIllegal immigration Over the past few years illegal immigration has become a bigger problem. Statistics reveal that more and more immigrants are entering the country illegally by crossing the borders. If something is not done soon, this may get out of hand and be to gone far not to handle. The number of illegal immigrants have gone up over the past years drastically In 2011, there were 40 million immigrants in the U.S. Of that 11.1 million were illegal. Although the number of illegal

Marriage vs Living Together free essay sample

Marriage vs Living Together Marriage is the legal union of a man and woman as husband and wife. It is also defined as the union between two people that are recognized by cultural or religious tradition. Older generations would feel that living together was disgraceful. The only way that living together was seen as acceptable was to be married. There are several differences between being married and living together such as the status in the government, status in the religious community, and status in each others eyes and each others families eyes. Television writers and producers are slowly making pop culture more diverse, but that does not mean every non-white character on television represents a step forward. Some programs seem not to do anything but pump racial stereotypes into the public eye. From geeky and pathetic Asian characters to a biracial genie who is literally an object in a white lady’s house. We will write a custom essay sample on Marriage vs Living Together or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Another example would be from the show called , â€Å"Rob Schneider†, This new comedy is about Rob Schneider’s character attempting to connect with his wife’s large Mexican family, most of whom do not like him. It seems as though he’s supposed to be a sort of Archie Bunker character who makes awful stereotypical jokes and then is promptly dismissed by, you know, reality, but in this world the stereotypes seem to be true – the members of Maggie’s family are almost entirely defined by their Mexican-ness, right down to the mute, diminutive grandmother with a shrine to Jesus in her bedroom. We’re all for more Latino characters in primetime, but this is a pretty horrifying way to do It. (Victoria Mcnally, mar. , 2012) Children movies, television shows, and commercials are not immune to the typical racial stereotyping. In our increasingly ever-changing society, children are deeply drawn into television viewing and their consumption of television programming varies by ethnicity. Ethnic portrayal in children’s advertising is an important public policy and self-regulatory topic that may influence children’s self-perception and brand perception. Another show that promotes stereotypical behavior in television programing would be the Glee Club, that s essentially a show about the performing arts and the arts have always had an association (earned or perceived) as being gay friendly. If a guy tells someone that they are a dancer, they will assume he is gay. Glee stereotypically has gay characters. In conclusion, even commercials such as tide have shown racial stereotypical antidotes in them for example have you seen the latest Tide commercial where a â€Å"sassy black woman† is sitting on a bench getting very annoyed with being told she cannot wear white jeans after Labor Day. She actually gets up, starts with the neck swivel and the hand, and says she will do whatever she wants because Tide will keep her jeans white, â€Å"Not white-ish, not eggshell, and not ecru, whatever that is. † But pure white. Just another way of showing that no matter what genre of television programming, stereotyping is a part of it. Mostly due to television trying to appeal to different types of audiences to include ethnicity, sex and age.

K-Mart Stores Essays - Walmart, Sears Holdings, Retailing

K-Mart Stores K-mart Stores K-mart's upper management is attempting to bring K-mart upmarket without losing the chain's discount image. The goal is to change the store's image from a no-frills discount store to a retailer of quality, brand-name merchandise offered in modern, attractive displays. K-mart is attempting to change with its typical customers, who are now more educated and sophisticated than earlier in the store's history. K-mart assembled a senior management team to evaluate the impacts that emerging social, economic and political changes in the United States would have on the future of the business. This team was called the F-Team. Once the F-Team completed it's report, K-mart management asked for specific marketing strategies to address each scenario from the F-Team's report. Of all items in the report, America's changing social class and income structure is of particular importance. The primary customer base for K-mart has been the middle class group. This group comprises about 32 percent of the population. Members of this group often buy products that are popular and trendy. They tend to be very concerned with fashion. Middle class size is in decline due to the influences of international competition. There is increased competition between countries for the labor pool. Third world workers are willing to accept wages that are up to a third less than United States workers will accept for the same tasks. American labor premium is disappearing, causing a significant downward mobility and an associated diminution of living standards and purchasing power. The group affected is K-mart's predominate customer base. This is cause of great concern to the upper management. According to the case study, this scenario will place the top group in the new social structure of the United States at about 25 percent of households, while the bottom will represent close to 65 percent. The bottom (K-mart's customers) will suffer decrease purchasing power as a result of this shift. Upper management must create a public image makeover in order to attract customers from the smaller, but more affluent upper middle class. Proper decisions by upper management will have the desired impact on imaging and positioning. This will cause K-mart to occupy a distinctive place in the target market's mind. The goals must be carefully set in order to attract customers with higher incomes, and at the same time, not alienate those already shopping at discount stores. New programs designed to help change the store's image include: 1. A new advertising campaign in which designer Martha Stewart uses K-mart products to decorate her farmhouse 2. Use of pro golfer Fuzzy Zoeller in ads to promote golf equipment 3. Co-sponsorship of a race car driven by Mario Andretti 4. In-store greeters and a toll-free customer response number. K-mart has also been working to be identified with fashion. Everything the stores carry will be considered fashionable, chic and popular. According to the case study, the efforts towards this goal have been successful. K-mart increased sales by 7.8 percent during 1992. The nature and extent of change will be decided by upper management and formulated in the offices of K-mart's headquarters, where the retailer's management team will evaluate every aspect of the company's operations. A revival is not implausible. After all, K-mart follows in the footsteps of such chains as Sears, JCPenney, and Montgomery Ward, all of which have accomplished turnaround feats of impressive magnitude. But despite the evidence of past turnarounds by similarly beleaguered chains, the thought of K-mart making such a radical change successfully seems remote. After all, generations of customers have the image of K-mart as a cheap discount store burned into their brains. The blue light specials invoke images of desperate shoppers madly running into or over each other to get their special buy. That image will most easily be changed in the children of K-marts present shoppers. K-mart's chief attribute in the highly competitive discount store arena is convenient locations. Unfortunately, location alone may not be enough for the Troy, Michigan-based retailer that invented discount store retailing 33 years ago. K-mart needs more; it needs a new focus and a new image, and it needs them quickly. At a similarly difficult juncture in Sears' history, the Chicago-based retailer had more going for it than does K-mart. Sears chairman Ed Brennan hired